President Cyril Ramaphosa has announced the stadiums open to fans at 50 percent of a venue’s capacity.
Exciting news right? For cricket and rugby fans yes, because they’ve been immediately allowed back in the sporting arenas to support their favourite teams.
Cricket South Africa’s reaction to the news for me was inspiring, the President made the announcement on Tuesday night and on Wednesday morning extra tickets were made available for fans to watch the Proteas against Bangladesh.
“This is music to our ears,” the CSA’s Board chairman Lawson Naidoo said.
And our beloved Premier Soccer League? They are still having a meeting about it, they couldn’t even come to a final decision on Monday and they adjourned their meeting.
Crazy right? How difficult is it to make a decision about opening up the stadiums for soccer fans really?
It doesn’t sound complicated to me, it’s either you want fans back at the stadiums or you don’t. And right now, I feel like the PSL doesn’t want fans to return to watch their favourite teams.
The PSL Chairman Irvin Khoza has previously suggested that it’s cheaper for them to run without fans at the stadium because they can save on the expenses associated with security etc.
This is what really irritates me about local football bosses in this country, from grassroots to the pros, football club owners treat football like a CSI project where people have a moral obligation to support.
I get inboxes everyday about such things, guys starting clubs and tournaments without budget, and then they come asking for sponsorship for all the basic things needed to start such projects.
One of my favourite social media influencers Sandiswa Boco this week said “let your Fetish match your bank balance”.
It’s always been my question with football people, why do they insist on getting involved in the game when they’re not ready?
Where does the entitlement that you’ll get sponsorship along the way? Brand leader Avukile Mabombo, who regularly posts advice and insights on brands, marketing and sponsorships in blogs, magazines and social media, is straightforward about it.
“Having a hit album or selling out a club doesn’t give an artist the ability to influence people on anything and everything” he wrote in his 30 Facts On Celeb Endorsement x Sponsorship For SA Urban Culture.
So just because football is a popular sport doesn’t mean it’s making an impact nor does it mean that it is marketable.
The reason it’s expensive for PSL clubs to run is because they’ve been completely useless at raising the marketability of the game in the immediate surroundings.
Who’s fault is it that stadiums at local PSL matches are not full? You can’t blame the fans for that, it’s on you.
It’s either your teams sucks and doesn’t win matches, maybe there’s nothing exciting about your football club.
So please wena, Mamelodi Sundowns , Royal AM, Kaizer Chiefs, Orlando Pirates, Cape Town City, Stellenbosch, SuperSport United, Sekhukhune United, AmaZulu, Marumo Gallants, Golden Arrows, Maritzburg United, Chippa United, Swallows, TS Galaxy and Baroka; please don’t make this about us.
It’s you guys who don’t have an exciting product for fans. It’s you who fails to invite fans to fill up the stadiums during your matches. It’s who set the ticket prices. It’s you not the fans.
The fans are there, it’s clear for you to see weekly by the amount of deciders switch on to watch the matches. They are there and love this game.
They can afford R200-R600 Dstv subscription to watch PSL games, so they are clearly willing and able to spend on something that gives them value.
It’s like this guys were praying for the President to delay this announcement a little bit longer so that they could finish the season without fans at the stadiums.
They weren’t ready for it! I mean it’s been over a week since the announcement was made yet these club owners can’t come to an agreement about bringing the fans back into the stadiums!
They clearly don’t miss us at all bafethu in my opinion otherwise they would have been vocal about bringing us back outside and into the stadiums by now.
Lastly, Mabombo also says” “fans need to start supporting the industry and making it self-sufficient because these brands ain’t loyal”.
So if and when the announcement is made to how us back into the stadiums is made, we must also stand up to be counted as fans because the sponsors ain’t loyal, they only care about themselves and what they gain.
And right now, Dtsv is gaining a lot while we lose sitting at home!